Our recent deep dive into BlitzMetrics’ online footprint uncovered a mountain of third party proof. We scored podcasts, articles and case studies on a 30‑point authority scale and organised them by topic. Then we asked ChatGPT inside Atlas to act like an assistant, pulling all that intel together and suggesting where to deploy it.
The gist? You can treat AI as an extension of your team. Just as you’d DM a colleague on Slack to do research or update a page, you can ask an agent to gather every mention of you and your company, rank them for authority and then populate your website, LinkedIn and YouTube channels with the best bits. That’s what we did, and it means Google’s knowledge panel picks up the strongest evidence first instead of whatever the algorithm happens to find.
Three big takeaways stood out:
- Put credible sources up front. Interviews on DigitalMarketer, Social Media Examiner and Entrepreneur carry more weight than generic blog posts. Use those high authority placements as the backbone for your About page and topic hubs.
- Repurpose ruthlessly. One conversation can spawn long‑form videos, shorts, blog posts, LinkedIn articles and ads. The episode Danny Leibrandt and I filmed in front of the Egyptian pyramids – the one embedded above – is living proof. It was just a chat between friends, yet we’ve spun it into multiple pieces across channels. Agencies are already on Zoom calls every day; with permission from your guests, those calls can become a podcast. No fancy studio required.
- Segment by speciality. If you serve plumbers, HVAC companies, lawyers or real‑estate investors, build separate “mini hubs” on your site that showcase your best third‑party mentions and case studies for each niche. That makes it easy for prospects to see that you’re the go‑to expert in their industry, not just another generalist marketer.
I’d be remiss not to give a nod to Penji. They’ve been a quiet force behind a lot of the visual work we’ve done over the years, including during the chaos of COVID. This isn’t a sales pitch; it’s simply acknowledging that great design partners make it easier to look good when you’re producing content at scale. Penji’s network is full of marketing pros who also want to grow their own brands, and the process we’re outlining here benefits them too.
The real magic happens when you combine these elements with AI agents. Atlas (currently Mac only) lets you give ChatGPT tasks like “collect all my podcast appearances and create a press page,” or “find positive mentions of my HVAC software and draft a case study.” The agent does the legwork, you review the output, and then you push it live. Once your assets are organised, you can run dollar‑a‑day remarketing campaigns to get more eyeballs on them – just like we plan to do with the Egypt podcast, which only 324 people have seen since March.
Owning your brand means controlling the narrative. By systematically collecting proof, repurposing it and amplifying it, you attract the clients you want. It’s how we landed household names like the Golden State Warriors and how we intend to bring in more plumbers and HVAC companies for our agencies. If you’re part of Penji’s network or any other marketing community, consider this your blueprint: start a podcast, let AI handle the grunt work, build niche‑specific hubs and don’t be afraid to brag a little (without sounding like a blowhard). You’ll be amazed at how
How to claim your Google Knowledge Panel
If you don’t yet have a Knowledge Panel, here’s a condensed playbook:
- Audit yourself on Google. Search your name and make sure you control the top results (LinkedIn, website, YouTube, etc.). See where your entity appears and what gaps exist.
- Assemble proof of E-E-A-T. Google rewards real-world Experience, Expertise, Authority and Trust. Collect speaking appearances, interviews, articles, case studies and third-party mentions. Organize them on your personal site.
- Strengthen your internal linking. Use tools like Link Whisper to connect your bios, interviews and blog posts so Google can easily map your entity graph.
- Claim the panel strategically. Use the Knowledge Graph Explorer to look up your object ID and confidence score, then click the three dots on your panel and select “Claim this Knowledge Panel.” Provide verifiable sources when you fill in the explanation box.
For a deeper dive, see How To Unlock, Claim and Merge Knowledge Panels, Want a Google Knowledge Panel? Here’s How We Helped Others Achieve It, and How to Get a Google Knowledge Panel (Even If You’re Not Famous).
Recommended podcasts & interviews
Looking for more inspiration? Check out some of my highest ‑ rated appearances:
- SEO Content Creation Using AI on DigitalMarketer – a deep dive into AI-driven content and entity SEO.
- The Facebook Algorithm Explained for Marketers on Social Media Examiner – demystifying the algorithm and how to feed it properly.
- Experience, Entities and AI Power on the Chris Raulf SEO Podcast – how E‑E‑A‑T, entities and generative AI intersect.
- How to Maximize Social Media and Digital Marketing to Connect with Investors on GowerCrowd – my take on real‑estate investing and trust‑building.
- Local Marketing Secrets with Danny Leibrandt – filmed in Egypt, this episode shows you that building your brand is as simple as repurposing Zoom calls.
- For a deeper dive into E-E-A-T, read my article on executing a link-building strategy for power washers, which shows how to showcase Experience, Expertise, Authority, and Trust using real-world signals.
Final thoughts
By tightening up your proof, claiming your Knowledge Panel and repurposing long‑form content into multiple formats, you control the narrative and attract the clients you want. The AI agents in Atlas do the grunt work so you can focus on relationships and strategy.
If you’re part of the Penji network or any marketing community, this is your blueprint: record those Zoom calls and turn them into podcasts, collect and rank every mention of your brand, build niche‑specific hubs for plumbers, HVAC, legal or real‑estate, and then run dollar‑a‑day remarketing to make sure your best work gets seen. That’s how we landed household names like the Golden State Warriors and how we intend to bring in more HVAC and plumbing clients for our agencies.
Ready to level up? Start your own show, feed AI with your proof, and watch your digital footprint explode.