Most marketing “experts” talk about funnels, algorithms and “SEO secrets”, but they never show you what actually happens in the kitchen. Contractors are left guessing whether the agency they hire will really drive booked jobs or just another set of vanity metrics.

That’s why Mauricio Cardenal and I decided to flip the script. Mauricio built Roofing Marketing Pros – now Contractor Marketing Pros – into a specialist agency that has generated more than 25,000 leads and $47 million in tracked sales for home‑service contractors. His case studies include companies like Coastal Roofing, where documented marketing campaigns turned a few calls into serious revenue growth. Those results didn’t come from luck – they came from a repeatable process.

In our conversation we agreed to show that process step by step. Think of it like a chef’s demonstration: we’ll lay out the ingredients (website architecture, local SEO, paid ads, CRM automation), then follow the recipe so you can see exactly how a lead turns into a booked job. We believe that there are no “magic tricks” – just fundamentals done well. When you can audit the process yourself and even paste it into your own AI tool to check, you can separate the real practitioners from the pretenders.

Mauricio’s channel on YouTube is full of these kinds of breakdowns. If you want to dive deeper into how he builds contractor websites that convert, or how he helped companies like Wabo Roofing get 80 leads in five weeks, subscribe to his channel here: Mauricio Cardenal on YouTube. You can also explore the agency he founded at Contractor Marketing Pros and read the articles that explain why vertical focus and outcome‑based marketing matter.

We’re publishing our playbook because we think the industry deserves transparency. If you’re a contractor who enjoys doing your own marketing, you can follow along and implement the steps yourself. If you’d rather focus on running your business and let trained professionals handle the marketing, you’ll know exactly what to expect when you hire an agency like Mauricio’s. Either way, we’re committed to turning on the light in a room that’s been too dark for too long.

In a few weeks we’ll update this post with our own podcast episode where we put these ideas into practice. Until then, check out Mauricio’s videos and case studies, audit your own marketing, and see what’s possible when you use a proven process instead of hoping for a secret trick.

Watch a Real Example

If you want to see what this looks like in practice, check out this video from Mauricio’s channel where he breaks down how to build a contractor website that actually converts visitors into booked jobs. It’s a step-by-step demonstration that aligns perfectly with the process we’re sharing.

Visit Contractor Marketing Pros: https://contractormarketingpros.net

What’s Next

In the coming weeks we’ll publish the full recording of our conversation as a podcast and embed it here once it’s live on YouTube. We’ll also add a photo from our Zoom call to show that this collaboration is real and that we’re practicing what we preach with real people and real results.

For now, feel free to explore more of Mauricio’s work over at Contractor Marketing Pros and on his YouTube channel. If you’re a contractor who values your time and wants a proven system handled by experts, reach out to his agency. If you love doing it yourself, use the process we publish to audit and improve your own marketing. Either way, we’re here to help contractors grow.