It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives.
Should Facebook marketers rejoice?
If you’re
bidding on oCPM, then probably not, since Facebook will already balance placement selection for you.
The net effect is a higher average CTR across all placements, which should translate to a slight improvement in your ad campaigns.
Do I need to do anything different?
Not really. The point of simplifying ad creation is that you need only one image across all ad types. And oCPM is all about having Facebook do the work for you in audience selection and bidding.
Read Facebook’s announcement
here.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
