8 Links you MUST have, but probably don't, to keep up with Facebook

1) These are the 9 public ad types on Facebook with how to use them, ad dimensions, and so forth.
The local awareness ads might not be showing for you yet.

https://www.facebook.com/business/ads-guide/

2) Hard to find, but get to the education section at:

https://www.facebook-studio.com/education/index

You’ll have a ton of videos and courses to take.

3) Custom audiences are critical to your conversion.

https://www.facebook.com/business/a/online-sales/custom-audiences-tips

4) Because Facebook is 60% mobile, you must measure the traffic that crosses from mobile to desktop, especially if you’re in e-commerce.
This is one part of how Facebook lets you set attribution by viewing and clicking windows. The default is one-day view-through and 7 days click, but you can change it.

https://www.facebook.com/business/news/cross-device-measurement

5) And because you need to have an app (iOS or Android mainly), Facebook created a streamlined method for you to connect it to Facebook.
Then you’ll be able to run app install ads and app engagement ads.

https://developers.facebook.com/quickstarts/

6) Facebook has great interviews with other ecosystem players.

http://www.livestream.com/fbmarketingtalks

7) If you can get into this group, you’ll get notice of the latest releases before everyone else, even if you live in New Zealand (the country that gets the updates first).

https://www.facebook.com/groups/pmdprogram/

8) Or you can just search Google for the latest docs.
Do a query for site:https://developers.facebook.com/docs/reference

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu