Dennis Yu

Those who risk the most are more likely to succeed

We fire a lot of people in our company.  I’ve noticed that those who have risked to most to join us are the ones most likely to succeed.  Ironic, since you’d think that people who take the “safe” route– work part-time to hold their current job or not move out to Colorado– have less risk.

Or perhaps you’d say that folks who decided to quit their current job and move out here were folks already confident in their skills– thus, it’s not a fair comparison.  Well, turns out that the folks who did come here were not necessarily more skillful or even guaranteed anything.  Nor is it true that this self-selects for folks who are unemployed and have nothing to lose.

I think the explanation is as simple as– those who have something on the line know they have to commit. A few hundred years ago, British soldiers wore bright red and white uniforms.  You’d think that camouflage would be a smarter choice, since the British soldiers stood out like targets.  If you’re dressed so visibly, then you have to commit to fighting once you’re out there on the field.

Put all your eggs in one basket– and watch that basket! The safety of stock market diversification is that you can spread your investments across many stocks.  Safer, right?  But what if you’re really done your research and you know what companies are going to succeed?  Diversification is for unquantified risk.  In the start-up world, would you rather own one company that just kills it or 10 companies that almost made it?

So don’t go the “safe” route– go for it!  Stand in the middle of the road and you’ll get run over.

Are you frittering your time away on something “safe” or perhaps spreading your time thin over 10 different things?


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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