What we’ve seen work well with other clients when there are approval bottlenecks is one of both of the following:
* Auto-approval after 72 hours if the approver doesn’t respond.
Then we don’t have to go back and forth or waste time chasing while being held up.
* Batching up content/copy– send a folder once a week.
Then the approver can go through the batch in a rapid-fire machine approach, instead of trying to manage them trickling in one at a time.
More importantly, figure out who truly needs to be involved in the creative.
Too many cooks in the kitchen or too many chiefs and not enough Indians will kill any company trying to get moving.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
