For those of you still wondering how many ads to put in an ad set, how long to run them for, and how CBO fits into all this— this explanation is for you…

.Full video:https://www.youtube.com/watch?v=rvWdQHCRrNk&feature=youtu.be//

QUESTION: So if you have a CBO campaign running, should set up your ad sets and ad creatives initially and not touch it?

I have more creatives that I’d like to test but am wondering if I add them to the ad sets, why would FB even show it if it’s been collecting data on the ad creatives that have been running?

Then, if you want to test new ad sets or creatives, should you create a different campaign for it?

Also, how many ad creatives would you recommend per ad set?

ANSWER: Depends on what business objective you’ve chosen, relative audience sizes, and when you exit the learning phase (if at all).

Have ONE campaign per business objective with ad sets that have similar audiences– by stage in the funnel and size.

Then see which ones exit the learning phase– which tells you where CBO will allocate the budget between ad sets. I’d have 2-5 ads per ad set, but don’t put more ads in there just because- only ones that you think could win and are significantly different from each other.

Let most ads run for a week and then decide based on #MAA (optimization process called metrics > analysis > action).

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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