Dennis Yu

A 19-year-old new entrepreneur confidently told me that college is a scam.

3 months later, he’s working as a waiter, unable to pay rent.

His shiny new social media marketing agency couldn’t generate clients– he had no systems or processes, nor the network.

Just his ambition and plenty of motivational speaker hubris.

Had he gone to college or had smart mentors, he could have built an understanding of finance, operations, and marketing.

And picked out key professors who have real-world experience, and introductions to people who have done what he wanted to do.

So is college a scam?

Arguing either side is pointless since the problem is the DISCONNECT between high school and the workforce.

Post-secondary education (beyond high school in the US or equivalency abroad) cannot replace good parenting, teaching mindset, or providing training programs with employers.

So we need a combination of all these groups (schools, students, workers, and the government) to create a clear path for certifications earned through on-the-job learning.

Dennis Yu

They should get training and employment at the same time via a unified certification program– except for the rare entrepreneur (who always finds a way to succeed anyway).

Time to lead, follow, or get out of the way!


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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