I used to be a real smartass.
Thought I knew better than anyone else— proclaiming my opinion to others, without experience or facts to back it up.
I was on a righteous crusade to prove how smart I was, creating a lot of damage along the way.
And then I discovered two things.
People make decisions with their hearts first, not their minds.
And if I wanted to tell someone how to do something, I better have documented proof, step-by-step of how to do it, from my own experience.
Thus, the concept of hashtag#LDT for Learn, Do, Teach, was born.
So many people want to teach before they have learned that very thing or have even done it successfully, repeatedly.
The Dunning-Kruger Effect is stronger than ever, especially among self-proclaimed experts like me.
Principles by Ray Dalio is the best way to understand this concept to navigate around your hidden biases- getting at fact, not opinion, starting with listening to who is believable.
Open your eyes and get the book, Principles. And study what this man has to say— it will change your life.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
