Dennis Yu

Look deeper.

I witnessed a con man attempt to steal my friend’s business.

He was going around claiming that he owns the business, has signed contracts, that everyone else but him is lying, and that he’s got hundreds of millions in capital ready to deploy.

All false, as we all found out yesterday.

But he was able to get a couple of people to invest, for which he pocketed the money.

The larger lesson for you and me is this…

Regardless of what someone says, examine their true motive.

Usually, it’s money— that they will say anything to get your money. Then spend it to keep up appearances, as they get more money.

Growing a small business is hard work. So much easier to be a parasite, and there are so many of them.

Look at their relationships- how deep are they and how far back do they go? If not at least several years, then proceed with extreme caution.

Look at their track record— not what they said they did, but what is publicly verifiable via people you’ve known for years.

The people who can’t hold down jobs are the ones trying hard to get your money. The folks doing well aren’t looking.

So don’t be too eager to hire- be super picky among the disproportionate number of folks who aren’t performing, no matter the reason they give.

Hint- they blame everyone but themselves.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!