I’ve failed massively and frequently for the last 30 years in business.
And here are the 6 reasons why projects fail— especially when you’ve got a team and a client involved.
The beauty is that failure is predictable and avoidable. And when you see communication stop, that’s usually a sign that the work has stopped, that someone has gone into excuse mode (to rationalize their stopping of work or communication), and so forth.
Sometimes you see someone who has misrepresented their skill or intent, accidentally or willfully– and in this model, it’s easy to see and fix.
Culture and mission aside, mechanically, you can uncover why you’re failing, in the same way that a doctor can examine the x-ray, blood pressure, and vital.
How are you diagnosing issues in your business?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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