You THINK you own stuff, but our digital landlords are in control.
Without that subscription plan, your phone, TV, car, fridge, or even lawnmower is useless.
The new economy is about selling you products but tethering you to critical services.
Because these devices are “smart”– need to talk to the mothership– you must agree to share your data, payment information, and preferences– in exchange for convenience.
Think about what this means for you as an entrepreneur, founder, marketer, or government official.
Politicians won’t know how to regulate this.
The value of a product is largely tied up in bundled services we create.
So the line between products and services is blurred to no longer be a useful distinction.
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
Ready To Take Your Marketing Game To The Next Level?
Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!
