Dennis Yu

I take pictures with other people not for the reason you think.

My team has access to all the pictures and videos on my phone, automatically posted to Google Drive via a shared login.

They then update my Topic Wheel with these folks, often slicing up one-minute segments to honor smart tidbits they share.

Then they write posts honoring them, with me as the journalist interviewing them— not about me showing how I’m with successful and cool people.

This also helps me remember people’s names since I’m lousy with names.

When you take pictures wearing badges, it’s a dead giveaway you’re at a conference. But wearing name tags makes it easier to identify the many faces you otherwise would have forgotten.

Don’t take pictures in front of the conference logo wall— if you’d not do it with close friends, don’t do it with these folks. And better than a picture, make a one-minute video together.

Because from the video, you can pull out stills— but you can’t go from pictures to video.

Worse, don’t do audio-only podcasts, since you miss the video— but can go to audio-only later if you start with the video.

I maximize my networking efforts by studying in advance the handful of people I want to meet, instead of trying to meet everyone.

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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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