I get more engagement and sales on LinkedIn than most of the Linkedin consultants who talk all day about how to be successful in building your brand on LinkedIn.
This tells me that there’s no “secret formula” to drive engagement and sales on LinkedIn.
Just like there’s no magic phrase to say to a random woman to get her to fall in love and marry you at first sight.
What’s worked for me:
– Focusing on building relationships with a few key people.
– Doing everything I can to create value for them and show I care.
– Have the patience to know that when they have an opportunity, they’ll reach out to me first and bring me in.
– Lifting up people I believe in– sharing their knowledge and being grateful since that generates more sales, more referrals, and more friends.
– Do this repeatedly over time, to build a base of raving fans, partners, employees, and customers.
What’s worked for you?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
