You care for your team, so you want to give them a promotion and you want to give them high praise for their work.
But if they turn in terrible work, you cannot reward them– even if they insist it’s amazing.
Encourage them, coach them, give them training– show them how to do the task properly.
You know they are capable and want them to succeed– and the quickest way to prevent that from happening is to level them up without them having earned it.
If you do, other team members will see this– which shows them you don’t honor excellence or have standards.
Give your people positive encouragement and help as much as you can– but keep your standards high.
This is from 20+ years of management experience– mistakes that I’ve made myself.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
