Dennis Yu

Bright side.

I see the merit of students demanding tuition refunds from universities– claiming that online classes are a weak substitute for the full campus experience.

But the larger issue for both educators and students is how we provide real jobs to students.

The modern student gets a degree because it opens up employment opportunities.

Being a well-rounded individual is good, provided solid vocational training and employment are already there.

Teachers need to know how to run students through not just Zoom webinars, but an interactive experience of “monkey see, monkey do”.

For those of us who are marketing practitioners, this recent shift has made our training MORE effective, since we’re not lecturing– we’re demonstrating, then asking students to do it.

In each 60-minute session, we’ll cover 5-6 exercises (you watch me do it live, then you do it)– make a 15-second video, write a LinkedIn recommendation, download a new app, set up a Facebook pixel, boost a post, etc…

They’re building their “resumes” while they’re learning and doing.

And we’re hooking up our students with clients at the same time– not in the far-off future.

College Students Demand Coronavirus Refunds

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wsj.com

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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