Make the greatest impact you can for others so they can tear a corner of the dollar for you.
Don’t talk about your success or make it about you- have others talk about you.
You’ll never again need to “convince” anyone that you’re good at what you do- your community speaks for you.
Intentionally spend your precious time with others who share the same vision- their community is now yours and vice versa.
Publish most of your knowledge transparently and for free. The ones who value their time will value yours- and pay accordingly, handsomely.
This is how to make meaning, which then makes money. The ones who seek profit over passion, get neither. And the ones who start with meaning get both eventually.
This is how you get alignment between your work and what you love.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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