Focus on your IMPACT, not how many hours you worked.
Direction is more important than speed.
Strategy is more important than tactics.
Effectiveness beats efficiency.
If you’re tired or overwhelmed, this is what you need to hear.
Do not attempt important work when you are tired. If off by even a few degrees, the result can be devastating- like a plane with faulty GPS.
Don’t let distractions and interruptions destroy your effectiveness, even though this tactic is optimizing your efficiency.
Sometimes you don’t want to be available because you need to focus or sleep.
Because you want to make the limited time you have an available count.
Don’t hustle.
Get plenty of rest.
Then you can do the few things that matter very well.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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