I wanted to know the key to his success and how he’s able to manage that many people, without things falling apart.

I was expecting to hear some “deep strategy” or mind-blowing realization.

Instead, he simply told me to make sure people show up– on time and ready to play.

The fanciest of plans don’t matter if your people don’t show up.

And the #1 frustration I hear from other entrepreneurs is how their people don’t care and don’t think for themselves, leaving the founder to have to micro-manage and solve obvious problems.

Mcdonalds’ is the #1 restaurant in the world because they have a system to get people to show up, on time, and ready to play.

Because people go there for consistency– they know what to expect.

Do you think you have a great brand?

Ask yourself– is your delivery consistent?

Your people will fight you and make all sorts of excuses. But it’s your job to make sure they show up– on-time, and ready to play.

When you have these fundamental, reliable building blocks in place, then you can build what we call “repeatable excellence”– a scalable system of consistent delivery.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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