I uploaded a 20-minute training video on how to optimize ad campaigns, step-by-step.

No need to go to a landing page, enter an email address, or anything.

Zero teasing, as you typically see— going straight to the techniques. And zero sales pitch at the end.

I targeted people who are interested in digital marketing.

It started out at a 6-cent cost per 10-second view and is now down to 2 cents per view, with a lifetime average of 4 cents.

Zero tracking codes and zero selling, so I can’t measure a direct ROI.

But I have had a few people come up to me, telling me they’ve seen it and loved it. These people then bought out memberships to get more training and some became clients for $20,000.

So I’d say that the $200 I’ve spent on this over the last 4 months has been worthwhile.

And so I extended this another few months.

Why not just put your best stuff out there for free?

Don’t worry about competitors “stealing” your best tips or people taking your advice instead of hiring you.

What actually ends up happening is that people realize this stuff is harder than they thought. And then they reach out to hire you.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

View all posts