What you see on social media is only 1% of the picture, when the cameras are out.
The other 99% of the time is mundane– responding to emails, tuning ad campaigns, organizing my schedule, reading books, waiting at baggage claim, showering, and hopefully– sleeping.
There are 1,440 minutes in a day– and if someone posts 14 one-minute videos, that’s only 1% of their day.
Learn from people who are honest about what happens in that 99%.
Don’t trust the people who claim to have struggled mightily at first (to show they’re “human like you”), now live a life of carefree luxury, and now want to sell you a program.
The most successful people I know are super humble– they continue to have struggles…
Their challenges instead of shrinking, grow BIGGER– but their power to deal with these grows even faster.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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