I was putting off writing an article for a publication on what it's like being a social media professional.
And I had another appointment starting in 10 minutes.
So instead of sitting down to write a bunch of words, I grabbed my buddy, Mark Wagner, and we recorded this video in only 8 minutes.
We didn’t spend any time trying to get the lighting or sound right, spend hours rehearsing what to say (even though we have a teleprompter), or spend 30 minutes dressing up nice.
In EIGHT MINUTES, total time invested– we got this video asset recorded, so then our team could transcribe it into an article, chop up our responses as video snippets to live on social channels, and be boosted.
If I had to do this all by myself, it would have taken days, or not at all, since I would have kept putting it off.
Is there stuff that you just don’t want to do?
Don’t feel guilty– JUST DON’T DO IT.
Assign it to someone else via documented checklists and processes!
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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