In this case, filing reports with Google to disavow spammy links that are hurting us.
When low-quality websites link to us, that can hurt us, since Google thinks we’re buying garbage in an attempt to manipulate search results.
They don’t know if it’s us buying, an SEO company who bought them, or a competitor trying to harm us.
So they assume we’re guilty until proven innocent when they see these spammy links.
Meaning we have to reach out to these sites to ask them to remove these links. And then file a proper disavow request to Google saying that these links aren’t ours– that we’d never attempt to cheat the system.
We can easily find toxic links through SEMRush’s Backlink Audit tool, which gives us a list of all the backlinks to our site – good and bad.
We also get their toxicity scores, which is a measure of how spammy these domains are.
We select all the domains with high toxicity scores, looking through them carefully.
Then, all we have to do is export this list into a .txt file – SEMRush makes it easy – and submit it to the Google Disavow Tool.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
Ready To Take Your Marketing Game To The Next Level?
Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!
