Dennis Yu

A 19-year-old new entrepreneur confidently told me that college is a scam.

3 months later, he’s working as a waiter, unable to pay rent.

His shiny new social media marketing agency couldn’t generate clients– he had no systems or processes, nor the network.

Just his ambition and plenty of motivational speaker hubris.

Had he gone to college or had smart mentors, he could have built an understanding of finance, operations, and marketing.

And picked out key professors who have real-world experience, and introductions to people who have done what he wanted to do.

So is college a scam?

Arguing either side is pointless since the problem is the DISCONNECT between high school and the workforce.

Post-secondary education (beyond high school in the US or equivalency abroad) cannot replace good parenting, teaching mindset, or providing training programs with employers.

So we need a combination of all these groups (schools, students, workers, and the government) to create a clear path for certifications earned through on-the-job learning.

Dennis Yu

They should get training and employment at the same time via a unified certification program– except for the rare entrepreneur (who always finds a way to succeed anyway).

Time to lead, follow, or get out of the way!


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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