I wrote a blog post on project management three years ago.
It sat dormant. No hits.
And then a few weeks ago, it got 1,792 pageviews.
All organic. No ads and nobody promoting it, from what I can tell.
The only hypothesis I have is that it’s actually Facebook traffic or that Google’s algorithm is taking into account social activity.
Here is the Facebook trend, so you can see how closely they match up.
And we’ve seen that traffic we know is actually from Facebook is marked as direct/none or Google organic.
This is especially tricky because of the “not provided” issue, where Google hides the keywords your traffic came from. For Facebook traffic, there clearly was no keyword.
Friends, what do you think?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
