A fascinating story of one man's transformation into a right-wing radical.

The author uses this extreme example to blame YouTube’s attention-hungry algorithm for creating radicals of all types.

If I watch videos of people eating bacon, the algo will recommend more videos of people eating bacon– SURPRISE!

You can use this same line of logic in any algorithmically-driven system that makes recommendations.

If you watch a lot of Disney movies on Netflix, guess what movies Netflix will be recommending for you?

The “filter bubble” ensures that red people see red content, such that only 1% of people (call them purple) will also see blue content because they have blue friends.

If people are seeing more of what they already are inclined to believe, is it possible that social media can shift their opinions, ever so slightly?

I believe it still can, in a powerful and subconscious way.

Read the article, here.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu