Dennis Yu

A potential client belittled one of our team members, so I fired that client.

It could have been a lot of money.

But such behavior is a sign that the client continues to be mean and unreasonable.

Eventually, you will lose your star players because of the stress and headache.

And it’s just not fun to be around people who complain all the time.

Many call this the “no a-hole rule”.

When you take a stand for your people, everyone else notices.

Good people can work anywhere, so they’ll seek you out.

There are so many ways to make a buck— so why appear desperate?

Have the courage to fire your clients and you’ll be amazed at how well you are treated and how fun work can be.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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