Advice for those struggling to find work

My friend Javier is a consultant struggling to find work since he was in the heavily impacted restaurant industry.

This is the advice I gave him, which applies to all consultants and agencies who need to generate income ASAP.

// Perhaps you could make all your training free and drive leads via discounted packages?

Then you could still grow your restaurant business while leveraging what you have.
Otherwise, you’ll be trying to “find work” as a consultant in new fields, which is an uphill battle with so many people in the same predicament.

If you have the knowledge, give it away now. These people will appreciate it– and even though they might not be able to pay you now, they will when things come back around.

A secondary strategy is to discount your fees for the next 90 days to make it easier for them to afford you, while you’re still able to execute for them.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu