I thought this post was going to do well since it had a couple of photogenic people in an interview at a conference.
Even though the engagement rate was close to 10% (17 out of 219), I got hammered by the Facebook algo, charging me $6 to reach 200 people.
That is a $30 CPM (cost per 1,000 impressions), which leads to 40 cents per like.
If we were trying to drive sales here, then this wouldn’t necessarily be bad.
But for top-of-funnel awareness/engagement on this public figure page, I had to kill this boosted post.
90% of my boosted posts fail. And the 10% that win are not the ones I would have predicted.
Trust the data— always be testing!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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