From a minivan and a push mower in 2011 to four businesses, a combined team of about 70, and 145 cities across Indiana, Tennessee, and North Carolina. Founder & CEO of Anthony’s Lawn Care, Tree Removal & Home Services — and a mentor to service-business owners who want to build the same thing.
Anthony Hilb was born in Hackensack, New Jersey, and moved to LaPorte, Indiana at age five, raised by the cousins who adopted him. He grew up a drummer — played in bands, worked the local music scene, and nearly attended Berklee College of Music for percussion before deciding to channel that same hustle into business.
In the summer of 2011, he started Anthony’s Lawn Care out of the back of a minivan with a push mower and a toolbox, trimming around mailboxes by hand. An Indiana University graduate and Wharton Executive Education alum, Anthony built that one mower into four thriving businesses, a combined team of about 70, and a reputation as one of Bloomington’s most recognized entrepreneurs — recognized like a local celebrity, even at the grocery store.
Anthony’s Lawn Care & Landscaping, Tree Removal, Junk Hauling, and Home Services — each its own entity, built from scratch, serving homes and businesses across three states.
Through Service Business Builder and TheLandscapeBusinessMentor.com, Anthony coaches owners to scale service businesses with systems, culture, and content — decades ahead of schedule.
Author of Make Money with a Microbusiness and the Mow Money book, and a featured voice on the value of authentic, proof-driven local marketing.
“I like being in an in-demand industry. People have lawns, and those lawns need to be serviced.”
Anthony shares practical business advice on his YouTube channel — from making money mowing lawns (78,000+ views) to scaling a landscape business to millions, plus a fan-favorite “Go to Work with Dad Day.”
“Your ability to drive more business from Google is a direct result of how clearly you organize proof of what you do with the customers you serve in the city you operate.”
— Dennis Yu, on Anthony Hilb. Dennis and Anthony are friends, partners, and frequent travel companions — from Phoenix to Dallas to La Jolla — and Anthony’s brand is a living case study in proof-driven local marketing. Perry Marshall adds: “Having more fun than any entrepreneur I know.” Disclosure: Dennis has a financial stake in a business with Anthony.
Anthony’s playbook for turning grit and a simple service into a real, profitable business — the blueprint behind Anthony’s Lawn Care.
View on Amazon →The guide to building wealth and freedom through a service business — from the man who grew $18K in 2011 sales into ~$5.2M today.
Learn more →Both books are listed on Anthony Hilb’s official site.
Case study on Anthony Hilb — his home is AnthonyHilb.com.
Anthony’s home on the web: anthonyhilb.com. This page is Dennis’s case study. Also see Anthony’s honor card and his Hypergrowth Singapore talk.
Figures above are as Anthony tells them in $18K to $5.2M, the tree removal video, and the Mow Money lawn video.