When I took the main stage at Hypergrowth Summit in Singapore on October 15, I didn't teach theory. I opened up one real business — with the owner's permission — and showed the room exactly what Google and AI search can already prove about him.
That business belongs to Anthony Hilb, founder of Anthony's Lawn Care and Landscaping in Bloomington, Indiana. Anthony said yes to being the worked example, and he confirmed the figures below himself, in writing, the day before the talk.
What a proof inventory looks like
A proof inventory is the public evidence that shows what a business owner has already built — before any ads, before any SEO tricks. Anthony's inventory is unusually deep:
- A tree-removal video that ranked #1 on Google in about two minutes — real work, filmed on a real job, the moment his authority became undeniable. It's the story I keep teaching from, because the ranking was fast precisely because the foundation underneath it was years deep.
- "How to Earn More Money Mowing Lawns!" — a plain, honest video from his own channel that has earned more than 78,000 views by teaching instead of selling.
- Two books — Make Money with a Microbusiness (2013) and Mow Money (with Ethan Murphy, ISBN 979-8181882126), the playbook of the business he built.
- Real customer reviews, including his Expertise.com listing — other people's words, not his.
- Seven consecutive years voted Best Landscaping, Lawn Care, and Tree Service Company by Herald-Times readers (2019–2025).
The numbers Anthony confirmed
Anthony started in 2011 as a sole proprietor — $18,000 in sales that first year. By 2024 his companies passed $4,000,000, and today his businesses — lawn care and landscaping, tree removal, junk hauling, and home services — do approximately $5.2 million in combined annual sales, with a combined team of approximately 70 people counting employees, contractors, and the advisors around the businesses.
Hear him tell it
Anthony tells his own story better than I can. Start with his podcast appearances — including Perry Marshall's Evolution 2.0 and his own Good Soil Strategies — and if you run an event or a show, his speaking page is where to book him.
Why this matters for your business
Google doesn't rank claims. It ranks proof — organized, consistent, corroborated evidence of real work. Anthony's results didn't come from a trick. They came from fifteen years of documented work, tied together into one clear entity: one name, one story, the same facts everywhere.
That's the whole system. Build the proof. Organize it. Let the machines read it.
Anthony's full story — the canonical version — lives here: Anthony Hilb, and his own home on the web is anthonyhilb.com.
Disclosure: I hold a small ownership stake in Mow Money Marketing LLC alongside Anthony — one more reason I use his business as the example: I've watched this proof get built from the inside.
— Dennis Yu
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