What if 1% of the time, you’d make a million dollars and the other 99% cost you a few dollars and a few hours each attempt?
Are you okay with a 99% success rate?
What if it’s an airplane that crashed 1% of the time, killing everyone on board, but 99% of the time they land just fine?
When it comes to Facebook ads, I’m okay with failing 99% of the time, since the risk is the cost of my time to make a one-minute video and spend a dollar a day.
When it comes to people, even a 1% failure rate is high– I don’t want to see anyone crash.
And we don’t want to let the wrong people into the program– who aren’t long-term players and don’t share the vision.
When are you willing to accept a 99% failure rate and when is even a 1% failure rate unacceptable?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
