As a powerful, profitable entrepreneur or agency, you should be selling performance.
Nothing wrong with selling time, so long as you understand the pros and cons.
Easy money but limited upside.
My friend, Naveen, calls this chasing pennies, instead of going for dollars.
But if you want a performance-based deal, you must explicitly be able to measure the business result, have the competence to achieve it, and have documented process.
If you’re selling monthly service packages, that’s consulting, which is selling time.
If you charge by project completion, you might still be selling time, if the cost is based on labor instead of profit.
When the client sees you as an expense, the budget is limited.
But when they can directly see the profit from your actions, the budget is unlimited.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
Ready To Take Your Marketing Game To The Next Level?
Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!
