When I get pulled into the details of tasks, it’s easy to start focusing on the number of hours, number of meetings, and number of messages.
Stuff that takes $3/hour 30 hours to complete can be done faster, better, and cheaper by a $50/hour person in 20 minutes.
And someone who bills $6,000 a month will believe that time had elapsed is sufficient proof to get paid, month after month.
It’s our responsibility as leaders to make sure everyone is aligned with the business goal.
Focus on the business impact and let your loyal, competent team members figure out how to get there.
Instead of you trying to micro-manage them.
Build an army of intrapreneurs who are well-trained to help you achieve your goals.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
