Using Authenticity to Succeed on Social Media

Your social media is failing because you’re not showing yourself doing the thing you actually do.

If you’re a garage door technician, show yourself working on a garage door.

If you’re a health and wellness practitioner, show yourself treating patients.

You can certainly have talking-head videos as voiceovers on top of the actual doing.

Social Media
Succeed on Social — Use “Authenticity” to Succeed on Social Media

Recipe to Succeed on Social Media

Showing what you’re doing is trickier for digital marketing agencies. Because who wants to see Zoom calls and emails?

So my agency friends do the following things:

Show high-authority content on social media. Show yourself hanging out with leaders that people in your industry respect.
Publish a book, interview people on your podcast, and then turn it into a book.

People fear that AI will ruin marketing, but only for those who write generic articles that a robot can write.

Therefore, show real stories of what you do with your clients on social media.

AI uses a sample of the world’s collective knowledge to create content. I learned from interviewing top AI SaaS founders that AI is not fundamentally designed to map relationships and events.

Facebook is closest to this approach, but they are trying to beat TikTok by showing users the ‘best’ content instead of just what your friends are doing.

I believe that Facebook will continue to outperform TikTok in generating local leads because it lets friends and neighbors know what other people are up to.

So, if you show what you do, you will win.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu