The lowly RHS (Right Hand Side) ads, relegated to equally lowly CTRs, are revamped. It uses the same aspect ratio as newsfeed ads, so you can reuse your creatives. Should Facebook marketers rejoice? If you’re bidding on oCPM, then probably not, since Facebook will already balance placement selection for you. The net effect is a […]
New RHS ads on Facebook increase CTR 300% Read More »
Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation software to small businesses, you’d
Who doesn’t like the surprise gift in their mailbox? One of our favorite things to do after meeting with friends and business partners is to choose something relevant to our conversation and find something on Amazon Prime. They usually reciprocate, especially if they’re social media people. Yes, I’m looking at you, Heather Dopson, Jason Miller,
A clever way to impress friends for $10 and 60 seconds of your time via Amazon Prime Read More »
Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app to get mobile traffic. Your page’s newsfeed is already designed to work on mobile. And your ads should work on mobile. No touch is needed from you. If you do mobile anything, just make sure
I took this screenshot just now. The top 3 ads are all Facebook retargeting. In other words, I had just visited these sites and immediately, they are showing me messages related to whatever I was just looking at. With jiveSYSTEMS, I was learning about how to do video email. So they’re tempting me with more
Website Custom Audiences are the BEST thing on Facebook Read More »
I’m not sure, but Facebook is showing this when I search for his name on Facebook. Do you think this is an ad? Maybe Facebook will bring back the sponsored results, which were search ads?
What do Alex Houg and Star Wars have in common? Read More »
This was our favorite ad type, especially for the busy marketer that doesn’t have time to set up ads against every single post. So now the world of Facebook advertising becomes just a little bit harder. No more set it and forget it. The good news is that you won’t have to deal with mass
Sadness… No more “always on” Facebook ads Read More »
I wrote a blog post on project management three years ago. It sat dormant. No hits. And then a few weeks ago, it got 1,792 pageviews. All organic. No ads and nobody promoting it, from what I can tell. The only hypothesis I have is that it’s actually Facebook traffic or that Google’s algorithm is
A dead post from 3 years ago suddenly comes alive– and my guess why Read More »
Yes, it is. But only on super-targeted audiences. If you are targeting customers who have already bought from you, such as in these email custom audiences, then you’re shooting fish in a barrel. Most folks are lucky to get a 1% CTR on Facebook. But 20-40% is common with custom audiences (your emails loaded to
100% CTR– is it real? Read More »
A couple of weeks ago, Facebook quietly released business.facebook.com. Go check it out, if you haven’t already. It’s all right there in their video. You can manage pages, multiple accounts, users, and anything an agency would need to directly manage clients on Facebook. Sensationalists like TechCrunch believe it’s the doom of many folks in the
Why Facebook’s New Business Manager is a good thing for Everyone Read More »