I set up Google Alerts to monitor a number of keywords– and increasingly I’ve noticed how updates to Facebook pages are now showing up. Part of this is the fact that Google is increasingly using social signals to determine rankings, since what might have gotten hundreds of links a few years ago will today get […]
Facebook Fan Page updates showing up in Google Alerts Read More »
Is this just me or are you also seeing 3 ads on the Facebook homepage? This reminds me of the days when Yahoo! and Google would insert more ads on pages to increase revenue. Could imagine what Facebook would look like if they inserted ads all over– leaderboards on the top and bottom, and regular
3 Facebook ads on the homepage Read More »
A couple of weeks ago, Facebook released community pages– an attempt to auto-tag the web and build a rival to Wikipedia. Great SEO strategy, as these are in-text links coming from people’s profiles, allowing Facebook to extend their rankings from not just people’s names to businesses, but now to organizations, concepts, favorite foods, common complaints,
Facebook Community Pages auto-generation out of control Read More »
We get this question all the time, so I’m going to answer it here and then point people back to this post. Alexa is the most well-known of the traffic measurement services, but also the least accurate. Let me explain why. Alexa rankings are based on the behavior of the folks who have downloaded the
Alexa, Quantcast, ComScore, Compete, etc… Are they accurate? Read More »
Many folks speculate why Google has overtaken Yahoo! in search or why Facebook has dominated in social networking, versus Friendster. I believe there’s one key factor— if you’re running a technology company, you need a technologist at the helm. Larry and Sergey of Google were Ph Ds (or about to be) in Computer Science. The
Why some technology companies fail and others succeed Read More »
A Rice University study last week claims that Facebook is an effective marketing tool because of these stats, comparing Facebook fans versus their general customer base: Made 36 percent more visits to DG’s stores each month. Spent 45 percent more of their eating-out dollars at DG. Spent 33 percent more at DG’s stores. Had 14
Determining the value of Facebook for your business– mistakes you’re probably making Read More »
Apple iAd Steve Jobs demo Did you see the above video? In it, Steve Jobs is showing off the new Apple iAds, a direct competitor to Google AdSense and other ads that “just suck” on mobile devices. For the desktop, “search is where it’s at,” asserts Jobs– but mobile devices are about apps, not search.
Apple iAds– what it means for local businesses Read More »
Internal documents propose that users can become a fan by just clicking “like”, as opposed to “become a fan”. Their documents, read them here and note that saying “like” is a lightweight method of expressing interest. BlitzMetrics’s take is that this will cause several things to happen: Users (I was about to call them “fans”) will
Facebook Fans– concept being changed to “like” Read More »
Whoa, I just logged into my Google Analytics and see it in Korean. I hadn’t changed my browser’s language settings, logged in as another user, or had dinner at my favorite Korean restaurant. I have seen this kind of unexpected personalization from Facebook before, where sometimes they change your language settings based on where you’re
Google Analytics in Korean– and a scary thought Read More »
What’s the secret? Just submit to about 20 free press release sites. If you want to pay for PR Wire or PR Web, that’s fine. Might save you some time. While it’s great to be able to rank for Facebook advertising and local online marketing, the truth is that these news results don’t provide much
Ranking in Google News is easy– even for competitive terms Read More »