Dennis Yu

B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type

Did you see this today?

It’s in the ads manager.
You used to have just workplace targeting.

But now it’s expanded into 4 categories with subcategories.

Look at office type, for example.

If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”.
But if you’re selling marketing automation software to small businesses, you’d choose “small office” or “home office”.

This is super cool for B2B marketers. Take any of your already performing ads and duplicate them, filtering down by these work categories.

We did have job title targets before, embedded in precise interest targets. But now it’s in its own bucket.
And now that it is, we can do combination targeting, which wasn’t possible before.

If you’ve always wanted to filter down by people who are marketing managers AND are high income AND like Eloqua, now it’s possible.
Before, you could only target folks who like Eloqua OR are marketing managers, which might be too big an audience.

For the ad geeks, feast yourselves on boolean logic here.

For the rest of us, continue to use workplace and job title targets to make sure you’re influencing the influencers, such as the press and industry folks.

Here’s a fun example:

We co-presented with Marketo at Marketo Summit on how Marketo drives leads using Facebook

We posted it on our blog and then ran ads targeting people who work at Marketo.

Less than 1,000 folks, but they’re all high quality.

Of course, we can target folks who like Marketo

And target folks who have job titles of “digital marketing” and “chief marketing office”, filtering by corporations:

We might even target folks who work at Eloqua, like Eloqua, work at Forrester, like Forrester, and so forth.

And to think that some people say that B2B lead gen via Facebook isn’t possible?
Hey, that’s more traffic for the rest of us!

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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