It’s not the 50% engagement rate that struck me– it’s that I was able to reach 68,774 people with a couple of clicks.
Imagine a Super Bowl-sized stadium full of 67,774 people you reached for $197.90.
That’s 68,774 sets of eyeballs, each one on their phone, looking at your message for a brief moment.
And nearly 30,000 of them liked the post or clicked on something.
Each of these is a human being– not a number– with lives every bit as complex as yours and ours.
Each one with hopes and dreams– deciding if your momentary interruption is relevant to their lives.
Next time you post something or run an ad, stop to think about the humanity of what you’re doing.
And this realization is the key to making you a better marketer.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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