Be your own videographer

If you don’t have a friend who can follow you around to take video, here’s your solution to capturing b-roll footage for your personal and company brand.

You.

Yes, that’s right. You have to be capturing these bits that give your videos context, for your video editing person to use in addition to whatever you might get from your live show, speaking engagement, or interview.

I use the Facebook Moments app to automatically categorize and share these with our video people.

So no need to mess around with uploading and labeling. Facebook automatically recognizes faces and locations.

You have to get scrappy when you don’t have a professional film crew and a big budget.

That means you have to learn a little bit about good shooting techniques, even if you’re an amateur like me who doesn’t have much time and is intimidated by fancy equipment.

I do this all with an old iPhone, and so can you.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu