Between any two points, you can draw a line.

Selectively, you can rationalize any conclusion, by ignoring the dots you don’t want to see.

That’s why your own self-belief and bias have massive hidden power in the outcome of any situation.

Usually creating patterns that repeat— which you may find frustrating or may love.

Face that bias head-on, as ugly and painful as it may be, to accept the dots that would lead you to a different conclusion.

Separate emotion and logic, recognizing that both are important in your decision-making.

Decisions made under stress, especially when HALT (hungry, angry, lonely, tired) are ones you will regret later.

So delay making decisions when HALT, so low power, and negative bias don’t create overreaction, unwarranted pessimism, or harm to good things you have.

Unnecessary sabotage is from limiting self-beliefs, especially weaknesses you ascribe yourself.

Seek the counsel of credible friends who have your interests at heart to weed out these hidden biases, practice radical transparency with you (tough love), and unlock the goodness inside you.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu