I first met Brady Sticker through his work helping churches grow through ads. Since then, we’ve collaborated on campaigns, featured him on the Coach Yu show, and tracked his SEO progress together.

His name used to be buried under search results for “Tom Brady sticker.” Now he’s got a Google Knowledge Panel.

You Can’t Buy a Knowledge Panel

You’ll see ads that claim to get you a Knowledge Panel overnight—but they skip the hard part: earning it.

Google’s Knowledge Graph uses over 14,000 signals to decide who deserves verified status. To qualify, you need:

• Real-world credibility.
• Consistent content.
• External validation.

Brady Sticker met all three.

What Brady Sticker Did Right

• Published two books on church growth.
• Created short-form videos for TikTok.
• Spoke on podcasts and webinars , including my show where he shared how his TikTok ad strategy generates leads for churches.
• Highlighted client success stories.
• Linked ChurchCandy with his profiles.
• Used AI to polish content, not fabricate it.

We organized this material using the Content Factory process: produce, process, post, and promote.

Credibility Through Clients

Churches shared the results they got from working with Brady.

Their testimonials and endorsements told Google what it needed to see.

Pastor Talaat McNeely of All Nations Aurora shared, “It’s already working, bro — one weekend we’re already killing it… People have already told us they came in because of the ads.”

Other churches like Vibrant Church (Pastors Michael Scobey and Brandon Hughes), Revelation Frisco (Pastor Ben Sanders), and MVMNT Church (Pastor Jeffrey Nicolette) have seen similar success from Brady’s campaigns.

These real results convinced Google of Brady’s authority—something flashy ad copy can’t do.

Unique Name, Focused Effort

Even with a rare name, Brady had to correct search confusion.

He produced content regularly, kept all channels aligned, and demonstrated results.

Knowledge Panel Follows Execution

Brady focused on delivering value to churches.

This led to:

• Linked and consistent profiles.
• Helpful, verified content.
• Client validation.
• Solid digital plumbing.

How to Follow This Path

Use the six-stage Content Factory system:

1. Plumbing – Align web and social assets.
2. Produce – Show your expertise in action.
3. Process – Convert raw proof into structured content.
4. Post – Distribute it across platforms.
5. Promote – Boost top content for $1 a day.
6. Perform – Analyze and improve.

Proven Specialist in Church Growth

Brady runs ad campaigns that bring in new church visitors.

His results built the trust that led to the Knowledge Panel.

Next Steps:

We offer a free resource that teaches you how to unlock and claim your Knowledge Panel.

And if you want expert help building your digital foundation, our team at High Rise Influence will do it for you—using the same proven system we use ourselves.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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