Dennis Yu

Brutal efficiency-- my way of getting things done

It’s 3:42 am on a Saturday morning and I’m almost done with my work. These techniques may or may not work for you, but I’ll share anyway:

  • Don’t go to bed until you’re done: Why? In the morning, you won’t remember. New things will come up.  Knowing you must get your
    work done before sleeping brings more focus– it forces efficiency.  You can finish on a good note.  Downsides– you might have a morning meeting you can’t skip, which means you won’t get enough sleep. You risk becoming addicted to this approach and become a vampire.
  • Meet in their office, not yours: That way you can leave easily. If they are in your space, not so easy. Plus, walking around will do you good– it’s exercise, plus you see
    more than if you sit in your corner office isolated from what’s going on.  Being with the troops breeds egalitarianism instead of hierarchy.
  • Follow up the same day: This is like point #1. When you go to a conference or some get-together and come back to the hotel with a stack of cards, it’s easy to say you’ll follow up in the morning. Don’t.  You won’t do it nor will you remember who the person was and what you talked about.  An immediate response draws surprise since it’s so rare for someone who gets your card to actually respond. Look at your own experience and judge if that’s true.
  • Ask “So what’s the next step?”: This will quickly kill idle chatter, gossip, and complaining. You force yourself or your colleague to find the next action.  In meetings, this is especially effective, since most people are just competing for airtime to hear themselves talk.  The more people, the more of an issue and the more important to drive to action instead of endless philosophizing.
  • Delegate: Yes, even if you could do it better. But don’t do it if they’re not reliable, able to self-diagnose issues (so you don’t have to keep checking in on them), or if it’s core to what your business
    does.  For example, don’t delegate or outsource product management and requirements writing– that’s defining your business.  If it’s
    not core– accounting, design, hosting, legal, whatever– outsource.  If it’s important, but not critical, then hire someone internally.  For an analogy on delegation, you can learn to scale up.
  • Finish what you started: Don’t go to 90% and think that you’ll come back to it later.  That extra 10% will cost you 100% more time to do it later because of something called context-switching costs.   Better to have a couple of things actually complete than 10 things 90% done.  Knowing that you’ll finish what you started will breed massive confidence in yourself and those around you.  Don’t stop midway in a task to look for garage sales or Denver strip clubs, no matter how tempting.  Keep going.  I wrote this blog post knowing that I would go to bed by 4 am– and this I’ve done.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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