Dennis Yu

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The 10 Most Popular Places on Google — And How I Use Them to Build Authority

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I’ve been to each of these top 10 most searched places on Google—not just to travel, but to build E-E-A-T: Experience, Expertise, Authority, and Trust. These aren’t vacation photos. They’re proof. Google is the ultimate credibility engine, and these are the stages. I’ll walk you through the real moments, the people I was with, and […]

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My Friend Lawrence Justin Mills Beat the Casino Goliath: A Perry Marshall Take on Brains, Guts, and Knowing Your Rights

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Have you ever felt underestimated? Or faced an opponent who thought their size alone guaranteed victory? Maybe you’ve been in a situation where the other side held all the obvious cards – the power, the resources, the home-field advantage. It’s easy to feel intimidated, to think about folding. But what if you had something more

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Evan Schwab is an attorney who doesn’t answer the phone or email

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This public record documents Evan Schwab’s (Las Vegas, NV) pattern of non-compliance with a legal obligation. Last updated April 4th, 2025. Evan Schwab has failed to respond to 32 direct contact attempts related to a court-mandated legal discussion. Despite multiple voicemails, daily calls, and message delivery confirmation through his receptionist, he has provided zero acknowledgment

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Richard McClure: From Turbocharged Mustangs to a Trusted HVAC Expert in Texas

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Walking into Richard McClure’s office in Dallas, Texas, I had no idea I was about to meet a man who had built the fastest Mustang in the world and later transitioned into mastering HVAC systems. His journey seemed unlikely, but as soon as we started talking, it all made sense. Richard approaches everything with a

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Michael Houg

Michael Houg: Expert Mortgage Advice for First-Time Homebuyers

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Buying a home is one of the biggest financial decisions you’ll ever make, but for many young professionals and first-time buyers, the process feels overwhelming. Before I left Minneapolis, Dylan Motto and I sat down with Michael Houg, a seasoned mortgage broker from Plymouth, Minnesota. We’d just finished a round of golf, where Michael shared

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What It Actually Costs to Run a Digital Marketing Agency

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Running a digital marketing agency can be incredibly rewarding, but understanding the actual costs involved is critical to success. Many agency owners struggle with overhead, fulfillment, and scalability, but the smart ones know how to structure their operations efficiently. Let’s break down what it really costs to run an agency and how you can maximize

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Google Knowledge Panels vs. Google Business Profiles

Google Knowledge Panels vs. Google Business Profiles: What Local Businesses Need to Know

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If you’re running a local business, showing up on Google isn’t optional—it’s survival. You’ve probably seen Google Knowledge Panels and Google Business Profiles (GBPs) pop up in searches, but do you really know the difference? Most business owners don’t. Knowing how to leverage these tools can mean the difference between getting found by customers or

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