Because that’s where this particular client’s customers spend time, not in high-rise corporate board rooms with executives. Not where YOU would be or what you would want. Make videos that will be familiar to your customers, so they don’t look like ads.
Making one minutes videos at a bus stop. Read More »
Both teachers, but in different ways. Justin Ferriman is the co-founder of LearnDash, where we have all our courses. And Caleb Guilliams is the founder of Better Wealth Solutions, helping people discover their WHY and generate long-term wealth.
Two of my favorite people! Read More »
No surprise that Facebook Stories are set to outpace the standard feed. Video Marketing Trends 2019: 13 Industry Experts Teach Us How to Crush It This Year
Thanks for the feature, Promo! Read More »
But time working on clients should be worth MUCH MORE than that if your agency is geared towards performance. A full day of consulting is $10,000. But if that’s applied towards an account spending $10,000 a day, which then generates a million dollars of incremental margin over the next year, would you say the client
I charge $1,500 for an hour of consulting. Read More »
Think again. There is nothing more expensive than incompetence. Either hire pros and pay for their experience or intentionally hire junior people who might cost low wages but a fortune in opportunity cost, distraction, and headaches from botched execution.
You think you’re saving money with junior, low-cost labor? Read More »
The rest of the world is just starting to get their digital lives going and make decisions based on social proof, instead of the hard work of research. We are entering the age of personal selling– where people are so overwhelmed with information overload and the fast pace of society that they make decisions based
My team has access to all the pictures and videos on my phone, automatically posted to Google Drive via a shared login. They then update my Topic Wheel with these folks, often slicing up one-minute segments to honor smart tidbits they share. Then they write posts honoring them, with me as the journalist interviewing them—
I take pictures with other people not for the reason you think. Read More »
Instead of banning cashless stores, Philadelphia should help all citizens get access to credit and debit cards. Forcing all merchants to carry cash, manage receipts, and make bank runs is an unnecessary tax on small businesses. Philadelphia First US City to Ban All Cashless Stores
Because successful people would rather meet in places like this, not the Holiday Inn.
Making money at the beach. Read More »
Your work is more than a task, but not quite a “job”. This growing gig economy is summarized: “Venture capitalists have subsidized the creation of platforms for low-paying work that deliver on-demand servant services to rich people while subjecting all parties to increased surveillance.” The Servant Economy
In this new economy, you are either the servant or the one being served. Read More »