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So anyone relying upon website custom audiences across ANY platform needs to start thinking about native audiences and to start getting off exchanges. You’ve got two years, so don’t freak out. The way forward is to have direct deals with personal brands, build your email list, and advertise natively (in the platform). Google Kills the […]

When you look back on what could have been, and the Phyrric victories you’ve “won”, realize it wasn’t worth it. The cost to be kind is zero dollars and almost zero time, but you do have to put aside your ego. This is how we all grow as people— to be the bigger man— and

How do you think it performed? Some people might say that $135 to generate just one click was a big waste of money. Others might note that I reached 14,000 people works out to a $9 CPM– $9 to reach 1,000 people, which is about average on Facebook, boosted post or not. And still, some

If I was starting a digital or social media agency, these are the tips I wish I had known— they would have saved me years of headache.

Beautiful sunsets and monuments and the like. But then I stopped. My pictures had no people in them, especially not me. I felt that having me in the photo would have corrupted a great shot. And I didn’t like how I looked. Plus, it would be pompous to be taking so many pictures. I’m not

But watch your transcriptions, lol! The Better Sax guy plays some sax music!

I got this email from Facebook wanting to schedule a call, showing that Facebook is trying to improve. Then, two of the biggest personal brands on Facebook (you would know their names) also reached out to me for help because their accounts were disapproved with no reason and no warning. They’ve spent millions in the

One of our clients (a hotel chain) asked if they should run untargeted ads (the entire United States) to let the Facebook algo figure things out or run against smaller audiences first. Here’s what I advised: Yes, you want to let Facebook do the “heavy lifting” for you.If the objective is conversion, you want to

Selectively, you can rationalize any conclusion, by ignoring the dots you don’t want to see. That’s why your own self-belief and bias have massive hidden power in the outcome of any situation. Usually creating patterns that repeat— which you may find frustrating or may love. Face that bias head-on, as ugly and painful as it

And I had another appointment starting in 10 minutes. So instead of sitting down to write a bunch of words, I grabbed my buddy, Mark Wagner, and we recorded this video in only 8 minutes. We didn’t spend any time trying to get the lighting or sound right, spend hours rehearsing what to say (even though