Today a client accused us of using “fake” testimonials and talked down to us like we are idiots.

We are strong believers in practicing what we preach– that our own people should be customers of our products and services.

So when I personally filmed their employees and ours talking about their experiences with this company– I’m a big believer in their vision, that’s not fake.

Fake is when you use stock art or hire actors– not authentic.

It’s a new director of marketing trying to show who’s the boss, though the CEO and I have been friends for years.

He challenged us to what our “secret sauce” is– to which we said that we have only years of proven experience successfully driving sales with a detailed process.

We’re 100% okay with him proposing something else– but then it’s up to him to demonstrate he has an alternate detailed plan that he’s personally implemented in digital marketing to drive leads, repeatedly, endorsed by the major players in digital.

Instead of fighting his ego battle (that’s what employees do, generating politics, where they can hide), make things super transparent.

Show your checklists of specific things we do and still need to do.

Overcome politics (the withholding of info) with checklist transparency.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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