Want to know the quickest way to determine whether someone knows what they’re talking about?
It’s not how convincing they appear, who they hang out with, or the luxurious lifestyle they are living.
CHECKLISTS.
Deep knowledge results in repeatable excellence, even unconsciously, embodied in step-by-step processes.
If you want to achieve a certain result, you need the right ingredients, the right recipe, and to be able to follow that recipe.
Like a good chef, that expert should be publishing their cookbooks– exactly what to do and what you need to make Dutch Apple Pie, that perfectly seared hangar steak (yes, I’m hungry right now), or your favorite dish.
If they aren’t willing to share their knowledge, consider whether their results are legitimate, repeatable, or transferable.
I’m a connoisseur of checklists– so if you’ve got one you’ve used reliably, I want to hear from you.
I want to add it to my giant collection and give you credit!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
Ready To Take Your Marketing Game To The Next Level?
Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!
