I’m as patriotic as anyone (born in Dayton, Ohio), but not blind to what China is doing.

They’re building systems for e-commerce and infrastructure– Belt and Road Initiative is a $4-8 trillion dollar investment,

Huawei 5G is way ahead of us, so we have to ban them– even backed by billions from the Chinese government.

Singles Day in China was $38.4 billion dollars, while our Black Friday was $7.8 billion.

And in digital marketing, they’re systematically building influencer networks like the Russians developed athletes, instead of hoping brands would sponsor celebrities.

Now it’s time for us to build better systems unless you’re okay with Chinese brands being dominant in America– like McDonald’s is elsewhere.

TikTok, Lenovo, and Alibaba are Chinese– and I’m okay with it. Even Burger King has been a British company until bought by a Brazilian holding company– but markets natively in each country, so we wouldn’t know.

Now it’s time for us to catch up, instead of being stubbornly patriotic and complacent.

I’m spending a lot of time in Asia this year to understand manufacturing and marketing– want to join me?

The Future of Influencer Marketing Is in China

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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