This week, we closed several deals as high as $100K, which have been months in the building.
And if I didn’t have trust in my business partners, I’d not have the confidence to have made it happen.
Trust your business partners, even if you’re not sure.
Because the moment that trusts erodes, it won’t matter if they’re trustworthy or not– that sneaking suspicion will grow in the back of your mind, eventually growing into behavior and consequences that you didn’t intend– and then you all lose.
Because once they’re your business partner, it’s too late to second-guess. You should have done that in the early stages. By vetting them for character, loyalty, and competency.
You’d do the same with a wife BEFORE getting married, wouldn’t you?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
